Oppo launches new smartphone with fast charging feature, ropes in ‘Vroom’ Dhawan to build suspense

Oppo F-series smartphone’s latest digital campaign shows how the phone’s fast charging speed inspires users to lead a fast life. Featuring Bollywood actor Varun Dhawan, the campaign, ‘What’s up with Varun?’, introduces the F19s, Oppo’s 4th model under the F19 series.

Created by Taproot Dentsu, the campaign created pre-buzz around it by teasing the viewers. Varun also changed his name on his social media handles to ‘Vroom Dhawan’.

The main digital video resolves this suspense and reveals what inspired Varun Dhawan to become the fast ‘Vroom’. The film opens with the charger being switched on and then Varun taking us through the possibilities that one may have considered in guessing what’s up with him. We see Varun in multiple roles, trying to guess at what he may be the ‘fastest’ at. Finally, he reveals the 33w Flash charge as his ‘Vroom’ and the special edition Gold colour of Oppo F19s.

Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon, said, “When you are creating work for the digital medium, you can do so much more than just a video. When we asked Varun to change his Instagram handle to Vroom Dhawan, he readily agreed. And then a whole lot of madness unleashed with the teaser video and the main reveal video where he donned so many roles with utmost seriousness. Oppo is a fun brand and we are happy to constantly do some whacked out stuff.”

The highlight feature of the phone is the 33W flash charge with a 5000mAh battery that makes the phone charge faster and lasts longer than any other competitor. The phone comes in a special edition colour (gold), to mark the festive season ahead. This festive season is marked by several new phone launches as it is a time when people look to buy new gadgets and consumer appliances.