Pampers launches all-new range of Premium Care Diapers for babies

Pampers, a baby care brand from the house of Procter & Gamble, has launched its all-new and improved range of Premium Care Diapers for babies.

With its unique 360-degree cottony softness, the new and improved Pampers Premium Care Diaper makes babies feel like they are wearing nothing at all, while getting all the benefits of the all-in-one diaper. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby’s delicate skin from rashes.

Talking about this latest innovation, Chetna Soni, vice president & category leader, babycare, Procter & Gamble India, said “When we spoke to parents, they shared with us that they seek a diaper that helps their baby play and move in daytime and have restful sleep at night, protecting their skin from any rashes or discomfort. This led to the launch of the new and improved Pampers Premium Care Diaper Pants.”

The launch event titled ‘India’s Softest Experience for Parents & Babies’ was attended by celeb couple and new parents Disha Parmar and Rahul Vaidya, as well as other influencers, mommy communities and Pampers moms.

Attendees enjoyed a multi-sensory experience which included a ‘Diaper Walk’ showcasing every feature and technological innovation in detail to parents. There was also a 360-degree audio-visual experience sharing the story of the brand and a play area created for toddlers and infants in partnership with Skillmatics, an innovative toy and game company dedicated to developing learning and play experiences for children of all ages.

“As parents, we only want the best for our little Navya. We have been using Pampers Premium Care diapers from day 1, right from the hospital when she was born, and it has been our constant companion. She happily spends her full day in the Pampers Premium Care diaper,” said Disha Parmar.

Rahul Vaidya added, “Both Navya and I enjoy diaper changing time. The new and improved Premium care diaper is so soft with its 360-degree cottony softness, that does not just protect her skin but also makes it a pleasurable experience for me when I change her diapers. Navya is playful and comfortable all day in them and as new parents, we couldn’t have asked for more.”