“Study in India” is managed by EdCIL as mandated by Ministry of Human Resource Development.
PivotRoots, a full service independent digital agency, has bagged the digital media mandate for EdCIL’s "Study in India" initiative.
“Study in India” is managed by EdCIL as mandated by Ministry of Human Resource Development and aims to make India a preferred destination for higher education among foreign students. India being 3rd in position in terms of higher educational network with ~38000 Colleges and ~800 universities, aspires to attract 1.5 to 2.5 lakh international students by 2022. With the Study in India initiative, the government aims to double India's market share of global education exports from less than 1% to 5% in five years which plays an imperative role to boost the economy.
Commenting on the win, Shibu Shivanandan, founder and managing director, PivotRoots, said, “We are proud and excited to partner with EdCIL, in their endeavour to strengthen India's position as a global education hub. We look forward to work very closely with the team on integrated solutioning through data & technology, to connect with students across markets and build preference to study in India. It is indeed a proud moment for the entire team to get to work on such initiatives.”
The "Study in India" win marks an important milestone for PivotRoots as it joins hands with the government to bolster Indian Education system and help the students outside of India to experience our diverse culture.