Plush & Instamart’s new ad tackles period struggles with quick fix

Plush, a women’s wellness brand, has partnered with Instamart to launch its Seamless Period Panty. The product is designed to offer a disposable period panty with an undie-like design, addressing concerns around bulkiness in existing options. 

The latest ad shows an older sister using multiple pads as a DIY leak-proof solution for periods. Her younger sister interrupts and orders a Plush Seamless Period Panty through Instamart instead. The campaign highlights the shift from makeshift fixes to convenient period care solutions.

“For years, period care has been about adjustments and compromises. At Plush, we set out to change that,” said Prince Kapoor, co-founder at Plush. “Our Seamless Period Panty redefines period care - blending innovation, style, and superior leak protection for ultimate comfort.  Periods come with enough worries, but finding the right care shouldn’t be one of them. Teaming up with Instamart ensures just that.”

With this partnership, users can now order Plush’s Period Panty and other wellness essentials with Instamart’s 10-minute delivery.