The campaign aims at educating people about the benefits of comparing and buying insurance.
Policybazaar has roped in comedic genius Kapil Sharma for a series of ad films marking his return as the brand ambassador. The actor-comedian, who collaborated with the brand in the past for the witty campaign Ullu-Thullu, is back with his signature style to educate customers about the benefits of comparing and buying insurance.
The entertainer’s iconic style makes him a natural choice for the campaign, which is in line with the brand’s larger mission of simplifying insurance and making it more relatable for the masses. More ads in the series are to be rolled out soon, says Policybazaar.
Samir Sethi, Head of Brand Marketing, Policybazaar, says, “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”
While a lot of two-wheelers ply uninsured on Indian roads, car insurance is often treated as a run-of-the-mill purchase with little thought being put into it. The ads focus on these two target segments. While the car insurance buyers are advised to compare on Policybazaar and save up to Rs 8000, the two-wheeler owners are educated to buy motor insurance to save themselves from theft or legal consequences. The campaign emphasizes on how Policybazaar can make their motor insurance purchase more transparent, seamless and affordable.
Hemant Misra, Managing Director of the MagicCircle Communications agency, says, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”