With the Indian festivals just around the corner, Pond’s India unveiled its latest campaign film, on slowing down from the daily routine and celebrating smaller moments. The campaign- “Chhote Meethe Pal Ka Glow”, showcases how consumers can elevate little moments during the festive season, with just one product – Pond’s BB+ cream.
With the brand’s presence in the skincare industry for over a century now, Pond’s understands the worth of these little moments. Therefore, the film focuses on Pond’s BB+ cream as the go-to product for sharing some celebratory cheer with friends and family. Exhibiting a series of little, warm festive moments, the brand highlights how daily looks can be enhanced with Pond’s BB+ cream which is a perfect blend of vitamin enriched cream and light foundation. Right from gearing up for get-togethers to upscaling a simple shopping look- consumers can get the light makeup glow they desire in seconds.
The campaign film also showcases Pond’s brand ambassador- Sharvari Wagh, completing her look for small, celebratory occasions with the BB+ cream. Extending the film to the social space, the brand has initiated a social media challenge for influencers, and netizens to highlight their ‘Chothe Meethe Pal’.
With consumers becoming increasingly wary while using self-care products post-pandemic, Pond’s wanted to create a ‘minimal usage, maximum effect’ phenomenon. Emphasizing on the ‘glow moments’ achieved with just one BB+ cream, in practically no amount of time, the brand is on its way to create a skin care-makeup revolution.
Commenting on the campaign launch, Shabad Pratihast, general manager- premium Face Care, Beauty & Personal Care, Hindustan Unilever Limited says,” Small moments and days leading up to festivals are special. Our latest Pond’s campaign- #ChhoteMeethePalKaGlow is an attempt at making these moments special with a light makeup glow. The goal is to forge an awareness on using simple skin products to amp up basic looks, with easy steps. Pond’s BB+ Cream is a perfect blend of vitamin-enriched cream and a light foundation, which enables you to be ready for all occasions.”