afaqs! news bureau

Publicis Groupe's Digitas India wins digital creative mandate for Deoleo India

It aims to transform these brands through innovative digital storytelling and increased consumer engagement.

Digitas India, a connected marketing agency within the Publicis Groupe, is thrilled to announce that it has won the digital creative mandate of Deoleo India, a global olive oil brand with brands such as Figaro and Bertolli.

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo's products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range.

The objective is to transform these classic brands through cutting-edge digital narratives and enhanced consumer engagement. Digitas India will also help the brands to venture into new markets while reinforcing the allegiance of existing clientele and heightening awareness about olive oil consumption.

Sharing her enthusiasm on the partnership, Sonia Khurana, COO, Digitas India, said, “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”

Deoleo, with its strong legacy in premium olive oil marketing and distribution, is looking forward to this partnership as a decisive move in its digital transformation journey. "Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media," said Satarupa Majumdar, marketing director - India and Middle East, Deoleo. "Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience."

This partnership heralds the launch of a series of campaigns designed to showcase the distinct attributes of Deoleo's products while engaging a wider audience through creative and interactive social media marketing initiatives.

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