Rajkummar Rao turns reporter in MR.DIY’s new campaign film

MR.DIY, a home improvement and lifestyle retail chain, announced the appointment of actor Rajkummar Rao as its brand ambassador. The partnership begins with a campaign using the tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.”

MR.DIY offers over 15,000 affordable products across categories like home essentials, décor, stationery, toys, fashion accessories, and tech gadgets. MR.DIY follows a pricing philosophy of “Always Low Prices,” with products starting at Rs. 19. The brand focuses on offering quality and variety at affordable rates, making it a popular choice for budget-conscious families.

View this post on Instagram

A post shared by MR.DIY India (@mrdiy.india)

In the first campaign film, Rajkummar Rao will don the role of a witty, relatable reporter, spotlighting MR.DIY’s wide variety and budget-friendly range while connecting with audiences through a charming mix of humour and heartfelt relatability. The campaign brings to life the sense of wonder and satisfaction that customers experience inside every MR.DIY store. 

MR.DIY India’s senior spokesperson announced, “This is a proud and defining moment for MR.DIY India. Rajkummar Rao embodies the essence of our brand—genuine, versatile, and deep connection with the everyday Indian. He represents the values we cherish most—accessibility, variety, and the simple joy found in everyday moments. With this campaign, we’re not only strengthening our brand presence but reaffirming our commitment to offering more; more variety, more value, and more reasons to smile. 'Milega Kya, Mat Pooch – MR.DIY Has SABKUCH' isn’t just a tagline, rather it captures the wonder that unfolds within each of our stores everyday.”

Rajkummar Rao added, “I’m genuinely thrilled to be associated with MR.DIY because this is one of the favourite shopping destinations for me and my family. From the moment I stepped into their store, I felt like a kid in a wonderland—surrounded by smart, joyful, and surprisingly useful finds at every turn. It’s more than just a shopping experience; it’s a place where every day needs to meet unexpected delights. I have a deep respect for brands that add real, tangible value to people’s lives, and MR.DIY does that with heart. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of joyful discovery—the kind that makes you smile because you found something you didn’t even know you were looking for. Bringing that essence alive on screen was not just fun—it was meaningful.”