afaqs! news bureau

Rang Barse's remix sets the mood for House of McDowell's Soda's Holi celebration ft. KING

The brand aims to create inclusive spaces where people can share stories and celebrate life's moments.

Marking the arrival of spring, the festival of colours presents an opportunity for us to come together and celebrate the essence of Yaari. The House of McDowell’s Soda recognises the significance of this occasion and aims to amplify the spirit of camaraderie with its latest musical extravaganza, "Rang Barse."

This version of the classic Bollywood song 'Rang Barse' featuring musicians King and Karan Kanchan and collaboration with Saregama music is not merely a remix. It's a tribute to the bonds of friendship. The song captures the essence of 'Yaaron Waali Baat' through its tunes, lyrics, and beats, expressing the limitless possibilities that unfold through small yet meaningful gestures.

The unveiling of 'Yaaron Waali Baat' by the House of McDowell's Soda earlier in the year further reinforced the brand's commitment to nurturing an inclusive environment by creating spaces where people can share stories, and celebrate life's moments, both big and small. Additionally, the brand is deeply invested in cultural moments as a means to forge connections with the audience, resonating with their interests and values.

The narrative unfolds amidst the vibrant atmosphere of celebration, where a group of friends eagerly enter the scene. The music pulsates and the colours swirl around them as the crowd erupts into dance. Amidst this, our protagonist's moves capture the spotlight as laughter fills the room heightening his self-consciousness. Sensing this, his friends join in with unabashed enthusiasm.

The song conveys a message that our perception of ourselves is often coloured by self-doubt. However, it is through the support of friends that we find the strength to embrace our authenticity. Expressing one's authentic self among friends through light-hearted antics or displaying a goofier side creates a comfortable environment and strengthens bonds. This creates a meaningful connection where everyone feels accepted and valued.

Varun Koorichh, VP, marketing & portfolio head, Diageo India, said, “The festival of colours encapsulates the essence of meaningful connections with its vibrant, inclusive, and lively energy. Amidst the festive cheer, The House of McDowell’s Soda is delighted to unveil a remix featuring musical maestros King and Karan Kanchan. As a brand, we strongly believe in the transformative power of enabling strong yet meaningful connections. We aim to create spaces where people can share stories and celebrate life's moments, both big and small, fostering an inclusive and supportive atmosphere that uplifts and empowers individuals. This remix serves as a testament to the festive spirit and reaffirms the importance of small yet meaningful gestures that can leave a lasting impact.” 

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