afaqs! news bureau

RCB players say #TakeMySpot in Himalaya's new skincare campaign

The campaign is conceptualised by 82.5 Communications, Bengaluru.

Himalaya and Royal Challengers Bangalore Women's Cricket unite for #TakeMySpot. The campaign features the cricketing prowess of Smriti Mandhana, Shreyanka Patil, Richa Ghosh, and the comedic flair of Danish Sait.

The campaign is conceptualised by the creative minds at 82.5 Communications, Bengaluru. With the #TakeMySpot campaign, the focus shifts to celebrating the team's hard-earned spots and achievements on the field. Through this campaign Himalaya acknowledges that while no one can take these well-deserved spots, for the unwanted spots on face, there’s Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

As an extension of the #TakeMySpot campaign, Himalaya is also teaming up with the GoEqual Premier League, to celebrate women’s rightful spot in the realm of football. This collaboration is about breaking away gender stereotypes to level the playing field.

The new campaign, for Himalaya’s latest offering, the Himalaya Dark Spot Clearing Turmeric Face Wash #TakeMySpot carries a very powerful message. Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range tackles unwanted spots on the face.

Unfolding in two phases, the campaign used the concept of "spot" with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySpot on their caps, leaving viewers curious while sparking social conversations. To build further excitement, the brand utilised a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.

In the second phase of the campaign, the brand revealed that the spots reference was to the unwanted spots on the face that Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range can effectively remove. With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. The brand’s association was revealed on February 29, with a change in the RCB players’ cap messages.

Rajesh Krishnamurthy, business director, Himalaya Wellness Company, expressed his enthusiasm about the partnership, stating, "The success of our partnership with the Women's Premier League in 2023 inspired us to continue our association in this year's edition. Along with the cricketers, we're thrilled to bring the excitement of Danish Sait's collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range."

“We're proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin,” said Ragini Hariharan, marketing director of personal care and hygiene, Himalaya.

Speaking on the occasion, Rajesh Menon, vice president and head of Royal Challengers Bangalore (RCB), said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matters to impact the society positively.”

Gayatri Kabilan, category manager– Face Wash, added, “This innovation marks Himalaya's greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”

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