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realme’s Madhav Sheth seen zipping in a yellow lambo at Buddh Circuit

The ad flim is a part of the brand’s Leap To Infinity launch campaign for its upcoming Realme 8 series models.

A couple of years back we ran a story on how the Buddh International Circuit (BIC), the F1 race track at Greater Noida doubled up as an ad film studio for auto brands. This time we are seeing a smartphone brand using BIC as a studio for its launch campaign.

The ad flim is a part of the brand’s Leap To Infinity launch campaign for its upcoming Realme 8 series models. The brand has been teasing the models’ 108 megapixel camera while equating the series ‘8’ with the infinity symbol. It is due for launch on March 24.

With a #DareToLeap spirit, our CEO Madhav Sheth has defied all odds and taken the #LeapToInfinity. The next benchmark in...

Posted by realme on Saturday, March 13, 2021

Madhav Sheth, CEO, realme India and Europe, was seen in an ad film zipping in a yellow Lamborghini on the track. The yellow colour also signifies the brand’s theme colour. The ad flim is a part of the brand’s Leap To Infinity launch campaign for its upcoming Realme 8 series models. The brand has been teasing the models’ 108 megapixel camera while equating the series ‘8’ with the infinity symbol. It is due for launch on March 24.