Devi is the first Indian fencer to qualify for the Tokyo Olympics.
Rin’s new spot stars Bhavani Devi – the first Indian fencer to qualify for the Tokyo 2021 Olympics. The minute long ad tells the story of her journey from when she was young. We see her struggle against patriarchal notions of what a woman can and can't do as she works hard at perfecting her sport.
Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director and VP – Home Care, Hindustan Unilever Ltd, says, "Rin stands for supporting and celebrating individuals who pursue their dreams. Through our latest campaign, 'Ab Waqt hai chamakne ka', we endeavoured to showcase the glorious journey of Bhavani Devi, her mother's sacrifices and their collective success and in the process inspire millions of others to keep persevering in their dreams, despite the odds. We salute Bhavani for her dedication and wish her good luck as she prepares to represent India in Olympics 2021.”
The ad also notably brings back the tagline 'Chamakte Rehna', which we saw in previous Rin ads.
Earlier in March 2021, Devi, who hails from Chennai, Tamil Nadu, became the first Indian fencer to qualify for the Tokyo Olympics. When she qualified, dairy giant Amul released a cartoon that paid tribute to her achievement.