Samsung Galaxy urges consumers to get a power upgrade for their phones

How does a phone brand say that it has a power efficient device for consumers? ‘My phone has a big battery and it lasts for many hours.’ That’s just not enough. Power efficiency in phones has expanded into many different ways ways.

One of Samsung’s latest ads for its Galaxy line of phones highlights its ‘power sharing’ feature which allows users to reverse charge other devices with the power stored in their phones. The ad urges consumers to upgrade to sharing power.

This comes alongside conversations of wireless charging, larger batteries, optimised consumption among others. Another ad from the ‘Why Galaxy’ campaign highlights fast charging – the promise of charging battery up to 50% in 30 mins. The ad film urges consumers to upgrade to super fast charging.