afaqs! news bureau
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SleepX moves Sideways

It aims to be the preferred mattress brand for the Gen Z and millennial audience that prefer the convenience of buying online.

Sleep X, the e-commerce brand from Sheela Foam (makers of the flagship brand Sleepwell), has launched a wide collection of durable, high-quality mattresses for enhanced back support and comfort keeping the changing buying habits / lifestyles of the youth in mind.

It aims to be the preferred mattress brand for the Gen Z and millennial audience that prefer the convenience of buying online.

Sideways is happy to partner Sleep X in this journey and build a strong positioning for the brand which will translate into creative expressions across various digital touch points as well as inputs into the product portfolio.

Sumit Sehgal , business head (ecommerce), Sheelafoam, said: “As SleepX embarks on its new strategy with a bouquet of innovative products, we hope to keep our consumers engaged during the day and promise them a sound sleep at night. We look forward to work with Sideways to deliver some refreshing work for SleepX that helps us connect better and enhance our relevance with consumers.”