Sleepyhead marks Pride Month with ‘Straight Isn’t the Default’ campaign

This Pride Month, Sleepyhead has launched a campaign with the message ‘Straight Isn’t The Default.’ As part of the campaign, the brand introduced a limited-edition Pride Sofa designed to reflect diverse identities and promote self-expression.

As part of the celebration, Sleepyhead is tilting its entire website experience. Every element, from product images to navigation, will appear slightly askew, embracing the idea that life (and comfort) isn’t meant to be lived in straight lines. Extending the campaign beyond digital, Sleepyhead is extending the campaign beyond digital with an out-of-home (OOH) campaign. The Pride Sofa will be showcased through bus shelter installations across four key locations in Bangalore—Koramangala, Marathahalli, and Banaswadi.

Commenting on the campaign Ullas Vijay, chief marketing officer, Duroflex Group said, “Challenging the status quo, this campaign is our bold declaration that straight isn't the default—in design, in life, in comfort. As long-standing allies of the LGBTQIA+ community, we wanted to create something that celebrates the individuality, expression, and joy that Pride represents. Our Limited Edition Pride Sofa embodies our belief that comfort should always be personal. And in design, just like in life, it doesn’t have to be linear.”

The Sleepyhead Pride Sofa is available in limited quantities, exclusively online at Sleepyhead’s official website and at Sleepyhead stores.