Snapdeal’s ‘Nazar Atak Jaaye’ ad has patients’ necks stuck turning over its fashion

Snapdeal, an e-commerce platform, announced the launch of its new brand campaign, “Nazar Atak Jaaye”. Developed by Snapdeal’s in-house brand team, ‘Nazar Atak Jaaye’ uses humour to show how attention-grabbing Snapdeal fashion is. The film is set in a doctor’s clinic where patients have their necks stuck at odd angles, showing how Snapdeal’s fashion makes people stop and stare. The campaign focuses on clear brand recall: Snapdeal fashion makes heads turn.

The campaign targets Bharat’s shoppers who want trendy fashion, good quality, and affordable prices to get the best value for money.

Speaking on the launch, Achint Setia, CEO, Snapdeal, said: “Nazar atak jaaye campaign underscores Snapdeal’s endeavor to make the trendiest fashion available to India’s value-savvy fashion shoppers - at delightful prices. This campaign uses humor and rooted Indian music as two creative devices to aid in audience engagement and recall. We are very excited to bring our Bharat value shopping proposition come alive through this campaign.”

The company reports that over 90% of its sales come from fashion and lifestyle categories, with more than 80% of orders priced below Rs. 599. Snapdeal adds that over 80% of its orders come from outside metro cities, where customers look for style, quality, and affordability. According to Snapdeal, this growing group of value-conscious, trend-focused shoppers is driving the company’s growth.

The campaign is now live across Snapdeal’s digital platforms including YouTube, Instagram, Facebook, and LinkedIn.