Snitch, an Indian D2C menswear and lifestyle brand, has collaborated with Verve Media to launch its 5th anniversary sale campaign. The brand is offering a flat 50% discount from July 4th to July 6th across its website and mobile application.
As part of the birthday drop, Verve Media conceptualised and produced a quirky film set in the world of “Snitch Anonymous”, a fictional support group where ultra-stylish fans confess their uncontrollable obsession with Snitch’s trending drops, birthday rewards, and lightning-fast delivery.
From dramatic declarations to fashion-fueled breakdowns, the narrative builds to a comic crescendo when everyone’s phone buzzes with Snitch’s birthday sale notification and the support group instantly turns into a shopping battleground. The film humorously celebrates the kind of brand loyalty that only daily drops, 48-hour delivery, and 7,000+ styles can create.
“These five years have been full of learning and love, and none of it would be complete without acknowledging the community that’s been our biggest strength. This anniversary sale is our way of celebrating and giving back to the people who’ve made Snitch what it is today,” said Siddharth Dungarwal, founder of Snitch.
With fresh funding in place and a rapidly growing customer base, we’re entering an exciting phase of growth. From expanding our offline presence to enhancing every part of the shopping journey, we’re ready to take Snitch to great heights,” he added.”
“We wanted to do something that didn’t feel like just another sales ad. Snitch isn’t that kind of a brand, it’s bold, self-aware, and rooted in community,” said Mayur Gole, Co-founder of Verve Media. “What made this one even more special was the pace we ideated, scripted, and executed the entire film in just 2–3 days. This kind of quick turn around only works when the team is fully in sync with the brand, and we’re proud to have delivered something that’s both hilarious and distinctly Snitch.”
With its high production value, sharp writing, and stylised direction, the film reinforces Snitch’s place as a trend-first, culture-driven D2C brand that’s as fun as it's fashionable.
The campaign is now live across Snitch’s YouTube, Instagram, and other platforms, as well as Snitch’s App and Website.
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