Sociowash bags social and creative mandate for Colorbar

Sociowash, a creative digital agency, has been awarded the Social media & creative mandate for Colorbar Cosmetics, one of India’s favorite and most loved beauty and skincare brands. This mandate was won through a competitive pitch process and will be managed by their Delhi HQ team.

As part of the mandate, Sociowash will look after end-to-end social media services to help the brand create higher recall value and perception. Their main aim would be to provide creative strategy and guidance. The agency will also be looking after its Media planning & buying strategies, in addition to developing creative posts & digital videos.

Commenting on the collaboration, Pranav Agarwal, co-founder, Sociowash, said, “We are incredibly excited to collaborate with Colorbar India. We have always strived to deliver a value proposition resulting in creating relevant and compelling communications for our clients. Our team will collaborate to create engaging social media content and strategies to help them meet their marketing objectives. We are determined to make Colorbar a go-to brand amongst their consumers. Sociowash looks forward to this partnership.”