The mandate will consist of overall planning, strategizing, and managing the brand’s digital campaign and media.
Sociowash, a creative digital agency, has won the digital mandate for India Gate Health, a health food portfolio brand extended from India’s first integrated rice brand with a comprehensive product chain as well as the world’s largest rice miller and basmati rice exporter, India Gate Basmati Rice. Won during a competitive pitch process involving some of the leading agencies, this integrated mandate will consist of overall planning, strategizing, and managing the brand’s digital campaign and media.
The agency will be responsible for shaping the brand’s digital journey and work towards making India Gate Health lead this paradigm shift where consumers are constantly looking out for healthy and nutritionally superior ingredients, which are not just high on nutrition content but are also good to taste.
Speaking on the association, Ayush Gupta, business head (Domestic Sales), India Gate Basmati Rice added, "We are confident that Sociowash, with their experience and capabilities across all digital and media formats, will help us optimally spread our message and reach out to our customers across the country. We truly believe that our affiliation with Sociowash will help us grow and set new benchmarks as we promote our brand’s philosophy of ingraining a healthy future.’’
Adding to this conversation, Raghav Bagai, co-founder, Sociowash stated, ‘’With our competence, our primary focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions. We are excited and look forward to adding value to India Gate Health’s prime goals and business objectives & creating a top-of-the-mind recall for the brand. We hope our commitment and learnings will help us to strengthen the bond with India Gate even further.”