afaqs! news bureau

Sociowash bags the digital mandate for Pita Pit India

Sociowash has bagged the overall digital mandate for Pita Pit India. The agency's Delhi office will be involved with the planning & execution of its digital media management, strategy, and creative requirements.

Pita Pit is a Canadian Quick-Service Restaurant franchise serving pitas, wraps, salads and rice bowls, headquartered in Kingston, Ontario. The brand is now present in 13 countries with over 600+ stores worldwide and a total of 19 stores in India.

Speaking about the collaboration with the agency, Virat Mohan, CEO, Pita Pit India said, “We are very excited to have Sociowash onboard and look forward to doing some great work together. Our main aim through this collaboration is top of mind recall and increasing the online and offline sales. We feel that Sociowash would do justice to the vibe and style of our communication.”

Adding to the conversation, Pranav Agarwal, co-founder, Sociowash, said "We are very excited to join hands with Pita Pit and revamp the brand's overall presence through a digitally devised creative approach and launch the brand to a larger audience while competing with the rivalries in the QSR category. With our competence, we’re aiming at adding value to the Pita Pit's prime goals and business objectives & creating a top of the mind recall for the brand in the audience.”

Sociowash is a full service creative digital agency based out of Delhi with an extended arm in Mumbai as well. It aims to connect brands to the world in the most creatively fuelled way while making them meet their business objectives. Although a fairly young thought shop, it has seen tremendous growth in the past few years owing to its powerhouse of creative talent.