Spotify taps daily commute vibes in multi-lingual ad push

Spotify has rolled out a new campaign highlighting music listening during daily commutes. The campaign is available in four languages: Hindi, Tamil, Telugu, and Malayalam.

Spotify has launched a new campaign focused on the role of music during daily commutes. Using the tagline “Toh aaj raaste mein kya suna?”, the campaign shows how common sounds—such as honks, ringtones, and conversations—can prompt people to start listening to music.

The ads are available in Hindi, Tamil, Telugu, and Malayalam, targeting regional audiences. The campaign aims to tap into the strong connection between Indians and music across different languages.

Neha Ahuja, director and head of marketing, Spotify India, said, “Music has the unique power to elevate the everyday. With our latest campaign, we’re showcasing how Spotify transforms routine commutes into joyful escapes—turning travel time into meaningful listening moments that move people emotionally and mentally.”