ITC’s Sunfeast Wowzers has announced the start of its association with Bollywood actor Shah Rukh Khan. Sunfeast Wowzers has entered the cracker segment with a product featuring bold cheesy flavour and a 14-layer crispy texture. With Shah Rukh Khan as brand ambassador, Sunfeast Wowzers plans to strengthen its visibility and appeal to a wider audience.
Sunfeast Wowzers is launching a new TVC featuring Shah Rukh Khan with the tagline ‘Iske Har Bite Mein Hai Wow!’. Conceptualised by Ogilvy, the campaign will run across digital platforms.
Commenting on the latest partnership, Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division ITC, said, “Sunfeast Wowzers is more than just a cracker; it’s an experience that blends cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? Sunfeast Wowzers offers a multi-textural delight which perfectly aligns with his charismatic personality, making the partnership even more special.”
"I've always believed that all magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ factor—which comes from the fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey with Sunfeast Wowzers, and I hope everyone enjoys this indulgent experience just as much as I do." adds Shah Rukh Khan.
Sunfeast Wowzers is available in two variants – Cheese crème enrobed cracker and Lemon crème enrobed cracker across general trade, modern trade and quick-delivery platforms.
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