Star Sports-Jio Cinema battle intensifies with another IPL campaign

Star Sports has responded to JioCinema’s much spoken about IPL campaign that was launched yesterday.

The Star Sports campaign starring Virat Kohli talks about how one can evoke a stadium-like feeling by watching the IPL on Television with everybody.

“Har match ke liye stadium wali feeling chaiye boss, jo aati hai sirf TV par,” says Kohli. The campaign has been conceptualised by TILT and aims at highlighting the thrill of watching IPL along with friends and family.

Speaking about the campaign in a statement, Sanjog Gupta, head- sports, Disney Star said, “Fans love watching sports because of how immersive, emotional, and communal the experience is. Star Sports' brand of storytelling focuses on building compelling narratives, bringing fans closer to the heroes, and elevating micro-moments of awesomeness. This, complemented by the ease of access, virtues of viewing on the big screen, and introduction of new features on TV, make Star Sports the most preferred destination for IPL 2023.”

"Virat Kohli has personified Star Sports' philosophy of ‘Believe’ for many years. His long-standing association with the brand is testament to our shared values of determination, excellence, and a relentless pursuit of greatness. His character and drive have inspired a generation of youngsters while his persona galvanises Cricket fans across the country.  We are glad to add a new chapter to this association with Virat, which seeks to bring people together to experience the spectacle of IPL in its full glory only on TV" he added

JioCinema had launched an IPL campaign starring MS Dhoni and Suryakumar Yadav. The ad spoke about how JioCinema can offer a superior experience to viewers with various features like muti-cam viewing, 360-degree camera etc.

Ad wars

This seems to be round two of the ad wars between JioCinema and StarSports who are both trying their best to capture maximum eyeballs as well as advertisers this IPL season. In the earlier ads as well both the brands talked about how one medium is better than the other.

JioCinema has stated there are more films lined up for the ‘Digital India Ka Digital TATA IPL'  campaign, so it will be interesting to see how StarSports will respond to them.

Both the brands have roped in the biggest names in cricket- MS Dhoni and Virat Kohli as the face of their campaigns. So, while the IPL is scheduled to commence from 31st March 2023, the audiences have a whole another tournament between Jio Cinema and StarSports to witness and enjoy before the IPL actually begins.