afaqs! news bureau

Sunil Chhetri urges to ‘Share the Bud, Share the Love’ in ACwO’s latest ad film

The brand has introduced a dual sharing wireless earbuds, DwOTS Fire.

ACwO, a dynamic D2C audio brand, has announced the launch of India’s first dual sharing wireless TWS enabled with wireless charging, DwOTS Fire.

With DwOTS Fire, ACwO promotes versatility, togetherness and shared experiences through sound, a device that resonates with the ad campaign Share the Bud, Share the Love.

DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear buds or the casual ease of half-in-ear buds, DwOTS Fire adapts to needs. It is equipped with a total of six dedicated equaliser modes, namely music, theatre, balanced in half-in-ear buds, and gaming, theatre, balanced in in-ear buds, delivering an immersive audio experience tailored to individual preferences and activities. 

Supporting the launch of DwOTS Fire is an integrated cross-media marketing campaign, including an ad film that urges users to Spread the Bud, Spread the Love. The film featuring Sunil Chhetri showcases the product's unique proposition while emphasising TWS's ability to connect people through shared audio experiences.

The product is integrated with fast-charging wireless technology along with environmental noise reduction. One can simply switch to the other set of buds when one runs low on charge, without skipping a beat. With a combined battery life of 52 hours of playtime, DwOTS Fire is voice assistant-activated, touch-sensitive, and enabled with revolutionary wireless charging.

Built for users with a fast-paced lifestyle, these revolutionary buds come equipped with V5.3 Bluetooth technology, are water and sweat-resistant, offer users a snug fit, and are known to instantly connect to devices. 

Expressing his excitement over the launch of a category-creating product, the captain of the National Football Team and brand ambassador of ACwO, Sunil Chhetri, said, “When I first saw the product, I was impressed to say the least. The DwOTS Fire is a game-changer, one that is a mix of a revolutionary idea and great audio quality. It is a testament to ACwO’s push for innovation and I’m certain the product will be well-received by everyone.”

DwOTS Fire is available on Myntra, Open Network for Digital Commerce (ONDC), an initiative by the government to democratise e-commerce, and the company's website.

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