The agency will lead Sunstone’s overall branding strategy and creative mandate.
Sunstone Eduversity, India's fastest-growing higher education provider, has partnered with premier award-winning creative agency, 82point5, as part of its adhesive and multifold brand-building strategy. With a consumer-first narrative at its forefront, this alliance will further consolidate Sunstone's position as an uncontested game-changer in the higher education EdTech segment.
The creative directive of Sunstone Eduversity was bagged by 82point5 post a multi-agency pitch that comprised several rounds and saw participation from various other reputed creative agencies in the country. As a part of this alliance, 82point5 will be responsible for developing and executing the creative mandate for the brand.
Commenting on the partnership, Piyush Nangru, co-founder & COO, Sunstone Eduversity said, “82point5 has carved out a niche for itself by helming truly breakthrough ideas and bespoke solutions for partner brands, over the years. We're excited to be partnering with an agency that we believe will be instrumental in Sunstone’s journey of becoming India’s number one higher education provider over the next five years, and make an indelible mark on our overall brand building exercise.”
Commenting further on the partnership, Alekhya Chakrabarty, head of marketing, Sunstone Eduversity said, “We are looking forward to our association with 82point5, given their proven history of creating some of the most innovative campaigns for marquee brands. Their innate understanding of the Indian landscape and its consumers and their ability to conceive ingenious Indian ideas make them highly synergistic with Sunstone's vision. We believe our collaboration will translate Sunstone's value proposition of transforming the higher education sector in India into groundbreaking ideas that truly appeal to our consumers.”
Speaking on the association, Kapil Arora, CEO & co-chairman, 82point5 said, “Sunstone Eduversity has a revolutionary and empowering concept that has arrived at the right time. Our strategic and creative knowledge will add value to the brand's image and business plans, and we're ecstatic to be working with such a proficient brand.”
Speaking further on the association, Chandana Agarwal, president North, 82point5 said, “We are elated to partner with Sunstone Eduversity. The brand aims to democratize quality education in India by making it accessible. We intend to deliver a heartfelt, closer-to-home, consumer-centric narrative for the brand and position Sunstone as a leader in transforming the higher education space."