Tally celebrates the entrepreneurial journey of MSMEs in its latest campaign #StartsWithOne campaign

Tally Solutions, a leading technology company providing business automation software, has unveiled the latest edition of its ongoing #StartsWithOne campaign to mark this year’s Tally MSME Honours. Building on the momentum of four successful years, the initiative continues to recognise and celebrate emerging entrepreneurs who are shaping the future of India’s MSME ecosystem through innovation, resilience, and impact.

The #StartsWithOne campaign celebrates the real journeys of past Tally MSME Honours winners, spotlighting the emotional and ambitious “middle” of their entrepreneurial path, the phase marked by challenges, learning, and relentless progress. At the heart of the campaign is a powerful film featuring these inspiring MSME owners, capturing defining moments that sparked transformation: one email, one decision, one opportunity. More than just personal success, their stories reveal how small businesses can ignite wider community impact and fuel economic growth, positioning Tally MSME Honours as a meaningful milestone in their ongoing journey.

Commenting on the campaign, Jayati Singh, chief marketing officer, Tally Solutions, said, “Every MSME journey begins with a single spark – an idea, a moment of courage, a bold first move. With #StartsWithOne, we’re celebrating that very beginning and everything that follows. At Tally, we’re privileged to support MSMEs through their highs and hurdles, especially in that vibrant middle where dreams evolve into impact. These stories aren’t just about personal triumphs; they are about building a larger narrative of inspiration, innovation, and community growth. As we witness over 20,000 nominations for Tally MSME Honours 2025, we’re reminded of the power of one to spark a movement."

Abhishek Lamba, founder and director of Great Mountain Picturehouse said, “As filmmakers we feel great joy to capture and tell stories based on real struggles of business owners, and if it can encourage even one entrepreneur to not give up, then our role is fulfilled. Thanks to Tally for giving our team GMP yet another opportunity to create an all-inclusive film covering not just India, but cross boundaries to inspire and acknowledge the efforts of small business owners with big dreams.”

As part of the broader #StartsWithOne initiative, Tally continues its focus on spotlighting grassroots-level MSME stories, those often unheard but deeply impactful. These narratives, captured through real voices and authentic journeys, are not only driving engagement across digital platforms but also being amplified through traditional media to give these businesses the visibility they deserve. It’s a collective celebration of ambition, innovation, and growth, fuelled by stories that inspire and connect. 

The campaign is currently live and will run until the end of July. It is being promoted across Tally’s digital platforms, including YouTube, Facebook, Instagram, and through its extensive customer and partner network, reaching over 20 million people nationwide.