afaqs! news bureau

Tata AIG hands over its social media mandate to Social Panga

The account will be handled by the Mumbai office.

Social Panga, the integrated digital and creative-first marketing agency has won the integrated marketing mandate for Tata AIG, one of India’s leading general insurance brands. The general insurer has joined hands with the marketing mafia, Social Panga, to strengthen its presence in the digital space.

Social Panga will be handling the creative communication for social media for the Tata AIG brand. In a category with many players creating interesting content for the audiences, Social Panga will ensure Tata AIG stands out with innovative, and clutter-breaking content and campaigns.

Riaan Rodrigues, senior vice president - digital business & marketing, at Tata AIG said “As a company, we understand it’s important to have an insurance cover to mitigate one’s risks. We believe that creating a deep engagement with our customers over the digital platform is vital to ensure they understand the various insurance solutions that we offer. We want to strengthen our positioning while emphasizing on creative standards and have found a good fit with the Social Panga team. We are confident that our partnership will help us both create a positive, long-lasting brand image for us in the coming years.”

“There is so much scope to make Insurance as a category an interesting one & we are going to make an attempt towards the same. Super excited to work with Tata AIG to make the conversations around insurance a little more fun and impactful for people. While keeping ourselves aligned with Tata AIG's tone, Social Panga will work to make content in a more fun and palatable way.” said Himanshu Arora, co-founder, Social Panga.

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