afaqs! news bureau

Team Pumpkin retains digital mandate for Prega News

Team Pumpkin will maintain its oversight of Prega News' social media, SEO, website development, and management duties for the fourth year in a row.

Integrated marketing and communications agency Team Pumpkin has declared that they will be extending their partnership with Prega News for the fourth consecutive year. Prega News is a well-known name in the realm of maternal healthcare and pregnancy testing. Team Pumpkin will continue to oversee Prega News’ responsibilities for social media, SEO, website development and management, as well as performance marketing.

Commenting on the extension of this partnership, Joy Chatterjee, AVP – Sales & marketing, Mankind Pharma, stated, " We are glad to continue our association with Team Pumpkin for our digital mandate. Prega News has consistently strived to provide women with our expert pregnancy care solutions, and Team Pumpkin has proven to be an invaluable partner in helping us achieve our digital marketing goals. They have played a pivotal role in Prega News’ digital growth in the last 3 years by boosting our follower base through innovative and engaging social media campaigns. This partnership goes beyond a mere collaboration; it's a testament to our shared vision of empowering women with accurate information and support during their pregnancy journey.”

Swati Nathani, co-founder and chief business officer of Team Pumpkin, also commented on the partnership, saying, "This collaboration with Prega News is definitely an exciting milestone for Team Pumpkin. We are privileged to work with a brand that has consistently prioritized the well-being of women. We have proven our commitment to the cause by delivering strategic solutions for the brand’s growth. Our team looks forward to leveraging our experience and expertise to further enhance Prega News’ presence in the market."

These mandates are being served by the different network agencies of Team Pumpkin. SEO and performance marketing are serviced by ROIsted, while web development is undertaken by Team Pumpkin’s tech vertical - Tech Pepo.

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