The Body Shop India launches 'More Love for Less' campaign centered around slashed prices

The Body Shop India unveiled its disruptive pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop. The new strategy reflects the brand’s commitment to delighting and responding to the Indian consumer preferences and staying ahead in the beauty landscape.

Rahul Shanker, group CEO, Quest Retail, said: “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratise ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”

To support the launch, The Body Shop India has rolled out its “More Love for Less” campaign that spotlights the love, joy and excitement of customers across age-groups to the newly accessible, fresh price points. With a Digital 1st approach, the central theme of “More Love for Less”, is shot with the creative direction that reflects the diversity of the Indian consumers. The campaign celebrates the unfiltered joy of customers. It reflects how consumers are embracing the change: catching trends, stocking up, gifting generously, and rediscovering rituals they love. The storytelling is emotionally resonant, with protagonists across age-groups joining the narrative. By offering the same rich ingredients and trusted formulations at better prices, The Body Shop is showing that it cares.