Timex unveils new campaign encouraging focus on the present moment

Timex, with over 170 years in watchmaking, has launched its 2025 Analog Life | Make Time Yours campaign. The campaign encourages people to focus on living intentionally and making the most of their time, especially on National Watch Day.

Timex says simplifying life isn’t about slowing down but focusing on joy, connection, and purpose. The brand is launching AnaLog-Off Day to encourage people to unplug and connect offline.

“In a world that moves faster every day, it’s easy to lose ourselves in the noise, shared Deepak Chhabra, managing director, Timex Group India. “At Timex, we believe time is more than just minutes ticking by; it’s the essence of how we live. On National Watch Day, we celebrate the simple yet powerful act of choosing how we spend our time. With the Analog Life- Make Time Yours campaign, we’re inviting people to pause, reflect, and reclaim their moments because a Timex isn’t just a watch; it’s a symbol of living with intention and presence.”

The Make Time Yours campaign by Timex highlights real analog moments and promotes intentional living.