Tommy Hilfiger appoints Samantha Prabhu and Shahid Kapoor as brand ambassadors

Tommy Hilfiger, owned by PVH Corp has announced celebrated actors Samantha Prabhu and Shahid Kapoor as brand ambassadors for the Fall/ Winter 2023 Tommy Hilfiger watches. Samantha and Shahid bring their unique perspective to Tommy Hilfiger’s classic prep style in the campaign shot by Prasad Naik, Varun Sud and Tarannum Pasricha on location in Mumbai, India.

“The brand has always been at the forefront of global fashion, and it’s an absolute privilege to be launching their latest watches,” said Shahid Kapoor. “I love the bold functionality of the sports watches. The collection exudes confidence, creativity and a fearless approach to fashion.”

“I’m thrilled to be an ambassador for Tommy Hilfiger, a brand synonymous with timeless style and innovation,” said Samantha Prabhu. “These watches strike the right balance between refinement and utility, fusing a cool edge with everyday elegance."

The Fall/Winter 2023 collection of men's and women's watches showcases designs that capture the essence of the brand's Classic American Cool DNA. The men's collection features standout pieces, like a sporty watch inspired by racing, that blend timeless design with a contemporary twist to appeal to today's audience. This watch has a water resistance of 5ATM and boasts a multidimensional dial with eye-catching sub-eye rings and a crown guard reminiscent of racing. It also comes with an integrated bracelet. On the other hand, the women's range offers versatile styles, including a watch with a striking 40mm case in gold plate and stainless-steel two-tone finish, accompanied by a woven textured dial. This watch is water resistant up to 3 ATM and equipped with multifunction movement, delivering both practicality and performance, all while exuding an elegant aesthetic.

The partnerships with Shahid Kapoor and Samantha Prabhu represent a continuation of their collaborations with the Tommy Hilfiger brand. Shahid has featured in each Indian campaign since Fall Winter 2019, while Samantha previously appeared in the Spring 2023 campaign.

The Tommy Hilfiger watch collection is priced between INR 8,000 and INR 20,000. It can be purchased in various cities across India, such as Delhi-NCR, Chandigarh, Mumbai, Bengaluru, and Chennai. Retailers that carry the collection include Helios Watch Store, Titan World retail points, leading department stores like Shoppers Stop and Lifestyle, as well as specialized watch retailers like Zimsons and Kamal. The collection can also be found on premium online platforms such as Tata CLiQ Lux, Ajio Luxe, and others.

The Fall/Winter 2023 Tommy Hilfiger watch and jewelry collection is manufactured by The Movado Group Inc. under license from Tommy Hilfiger and is distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors.