Ankita Madan

Tommy Hilfiger launches Fall/Winter 2022 Watches campaign with Shahid Kapoor

The campaign was shot by Tarun Vishwa and Abhishek Sharma in Mumbai.

Tommy Hilfiger, owned by PVH Corp. announced the new Fall/Winter 2022 Tommy Hilfiger watch campaign starring celebrity Shahid Kapoor in India.

Building on the brand’s heritage of collaborating with multi-faceted pop culture icons who embody the brand’s values, the campaign celebrates Shahid’s ambition, dedication to excellence, and their determined optimism. The campaign was shot by Tarun Vishwa and Abhishek Sharma in Mumbai.

Ricardo Cesar Martins, president Movado Group said, “We are extremely excited, and proud to be continue working with Shahid to help introduce the Tommy Hilfiger Fall 22 Watch collection. This season was inspired by the innovative design evolution, and elevated, yet always playful spirit of the brand. Bringing new materials, dynamic proportions, and dramatic new colourways, always with a Tommy twist – the collection offers sleek minimalism to sophisticated statement-makers. Elevated watches and recreational timepieces, that follow the sophisticated yet playful vibe of the brand. By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Shahid – every design is unique and one of kind.”

Shailesh Chaturvedi, managing director, India at Tommy Hilfiger said, “Being one of the world's leading designer lifestyle brands, we are delighted to continue our collaboration with Shahid Kapoor.”

“The new campaign builds on the brand's heritage of working with diverse pop culture icons that represent the brand's ideals. They both epitomize our values with their individual sense of style and rich talent. We look forward to launching a powerful Fall/Winter 2022 campaign with them.” he added.

Shahid Kapoor added, "I’m thrilled to continue being part of the Tommy Hilfiger family. I love their watches and I’m particularly excited about their new fall/winter collection. Their watches have an aesthetic that is very close to the kind of style I find trendy.”

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