Truecaller Ads launches ‘Truecaller Play’ interactive mobile ad suite

Truecaller Ads, the advertising arm of Truecaller, has launched Truecaller Play, a set of rich media ad solutions aimed at helping brands engage mobile users.

Over the past year, Truecaller Ads has added new tools for digital marketers. Truecaller Play joins existing solutions like Roadblock and Masthead, which use first-party data for targeted reach.

Truecaller Play offers video-first, interactive ad formats that fit into the Truecaller app. These aim to help brands reach users at key moments of attention.

Truecaller has over 10,000 advertisers worldwide and delivers more than 5 billion brand impressions daily. With Play, it now offers dynamic ad formats beyond traditional display.

Hemant Arora, VP, global ad sales business, Truecaller, said, "At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play."

Truecaller Play offers advertisers a variety of rich media ad formats, from standard video to custom experiences, designed to meet different business goals. Ads are integrated smoothly into the Truecaller app interface for a natural user experience. Truecaller Ads also provides in-house creative support to help develop custom ads. Using its first-party data, Truecaller enables precise targeting to reach relevant audiences at scale.