afaqs! news bureau

Uorfi Javed becomes The Health Factory bread in this new spot

The Health Factory plans to utilise social media to promote healthier zero maida bread, targeting Gen Z and a wider audience.

The Health Factory announces its latest collaboration with actor Uorfi Javed. This partnership marks a step in the brand's mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs.

Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.

Expressing her excitement about the collaboration, Uorfi Javed said, "As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."

At the heart of this collaboration lies the message encapsulated in the slogan #BreadBadloAadatNahi (Change the Bread, Not the Habit), reflecting The Health Factory's stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

The reel showcases the brand's range of breads, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

The Health Factory's products are readily available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, Chennai, or online via platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

This collaboration highlights the unique selling points of Original Zero Maida Bread, emphasising its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.

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