A refreshing change from edtech ads aimed at data, digital marketing, coding, and AI.
That government jobs still are one of the most preferred employment avenues isn’t surprising.
But, what may come as a surprise is the lack of uniform coaching facilities for these very jobs as compared to engineering and medicine entrances tests, management entrance exams, and more.
upGrad Jeet’s (a part of the upGrad edtech giant) new campaign is aimed at consumers preparing for the government examinations. The ad, made by Orcomm Advertising, pays tribute to these men and women gearing for a life dedicated to the welfare of the masses.
“Through this video, we pay a tribute to the numerous Government Employees who continue to serve the nation by putting the best interest of their nation over their personal interests. And we hope to inspire the youth to look at Government Jobs as an opportunity and a privilege to serve the country while contributing to nation-building,” reads the ad’s description on YouTube.
Agency- Orcomm Advertising
Client - upGrad Jeet
CCO - Amit Koserwal
Account Manager - Harshita Chhetri
Story Writing- Trupti Latpate
Production House - Freehand Films
Director - Abhinay Deshmukh
Executive Producer - Vivek Samaiya
Producer - Pranay Maurya
DOP - Abhijeet Patil
Music Director - Dot WAV Studios
Cast - Harsh Gandhi , Eesha Ingle , Himanshu Dubey , Harshika Parmar , Sarvesh samaiya , Vijay Totre , Anjali Jambhekar , Ratnesh Panhalkar, Vedant lakras, Tanmay, Hardik, Prasanna
Costume stylist - Revati Deshmukh
Makeup - Mahi Verma
Voice-over artist - Tushar
Art Director - Prakhar Maurya
Art Direction Team - Sahil Maurya, Harsh Maurya
Account Manager - Smriti Samaiya
Post Production Team
Editor - Sanjeev Rathore
Assistant Editor - Abhishek Jathwant
Colorist - Harsh Dandotiya
Sound Mixing/ Mastering & SFX - Apoorv Kumar
Production Manager - Reena Malviya
Production Team - Abhinav samaiya , Visarg samaiya , Naveen soni , Praveen Jeenwal
Camera Team - Aryavart Production Mumbai
Light & Grips - Waqar Khan