afaqs! news bureau

upGrad Jeet looks at the men and women preparing for India’s gov exams

A refreshing change from edtech ads aimed at data, digital marketing, coding, and AI.

That government jobs still are one of the most preferred employment avenues isn’t surprising.

But, what may come as a surprise is the lack of uniform coaching facilities for these very jobs as compared to engineering and medicine entrances tests, management entrance exams, and more.

upGrad Jeet’s (a part of the upGrad edtech giant) new campaign is aimed at consumers preparing for the government examinations. The ad, made by Orcomm Advertising, pays tribute to these men and women gearing for a life dedicated to the welfare of the masses.

“Through this video, we pay a tribute to the numerous Government Employees who continue to serve the nation by putting the best interest of their nation over their personal interests. And we hope to inspire the youth to look at Government Jobs as an opportunity and a privilege to serve the country while contributing to nation-building,” reads the ad’s description on YouTube.


Agency- Orcomm Advertising

Client - upGrad Jeet

CCO - Amit Koserwal

Account Manager - Harshita Chhetri

Story Writing- Trupti Latpate

Production House - Freehand Films

Director - Abhinay Deshmukh

Executive Producer - Vivek Samaiya

Producer - Pranay Maurya

DOP - Abhijeet Patil

Music Director - Dot WAV Studios

Cast - Harsh Gandhi , Eesha Ingle , Himanshu Dubey , Harshika Parmar , Sarvesh samaiya , Vijay Totre , Anjali Jambhekar , Ratnesh Panhalkar, Vedant lakras, Tanmay, Hardik, Prasanna

Costume stylist - Revati Deshmukh

Makeup - Mahi Verma

Voice-over artist - Tushar

Art Director - Prakhar Maurya

Art Direction Team - Sahil Maurya, Harsh Maurya

Account Manager - Smriti Samaiya

Post Production Team

Editor - Sanjeev Rathore

Assistant Editor - Abhishek Jathwant

Colorist - Harsh Dandotiya

Sound Mixing/ Mastering & SFX - Apoorv Kumar

Production Manager - Reena Malviya

Production Team - Abhinav samaiya , Visarg samaiya , Naveen soni , Praveen Jeenwal

Camera Team - Aryavart Production Mumbai

Light & Grips - Waqar Khan