The brand has collaborated with influencers like Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir.
Veet has initiated #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘hacks’.
Through engaging content, the influencers will inspire the audience to get creative in a way that enables them to use existing pieces in their wardrobe for a unique festive ready look. It encourages women to experiment with their looks without having to invest in new outfits for every occasion.
Whether it is the fervour of Durga Pujo, the playfulness of dandiya dance during Navratri, the respite and merriment that come with the Moonrise during Karwah Chauth or the sparkling lights on Diwali leading up to the soulful wedding season, Indian women love to immerse in the festive spirit and prepare to dazzle, looking their absolute best.
The campaign highlights that waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women can choose Veet as hair removal solution at home.
Reckitt spokesperson said, “#IconicVeetHacks aims to drive greater engagement and awareness around last-minute readiness that Veet offers, especially during the spree of festivals where hair removal can affect important wardrobe decisions for women. The festive season witnesses a spike in the hair depilation trends and, in the chaos, and merriment, often gets overlooked. Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed.”
Through consumer activations and influencer collaboration, the campaign aims to bring excitement for the upcoming festive and wedding season, reaching consumers who are looking to get through on a budget with no hassle.