Aishwarya Ramesh

Vivo-Ogilvy spat settled out of court

Ogilvy's Brand David took Vivo and Dentsu Impact to court over allegations of idea plagiarism in an ad starring Aamir Khan.

Late October this year, as reported by afaqs!, Ogilvy filed a petition in the Bombay High Court against Vivo and Dentsu Impact alleging that Vivo had approached its agency Brand David last year to pitch ideas to advertise for their range of phones. At the end of the pitch, Vivo informed Ogilvy that they would not be going ahead with the ad that they pitched.

Ogilvy's response was to inform Vivo that the intellectual property rights of the proposal still belonged to Brand David. Last year, Ogilvy claimed to have shared a detailed storyboard with Vivo before they rejected their “amusement park” idea. A Mumbai Mirror report stated that Justice BP Colabawalla has directed Vivo to pay either deposit one crore rupees or furnish a guarantee from a reputed bank. Below is the ad in question —

The most recent development in this matter is that Ogilvy and Dentsu have resolved the issue, out of court. A statement from Kunal Jeswani, chief executive officer, Ogilvy India says, “The leadership of both companies has reached an amicable agreement and the matter has been resolved.”

Dentsu Aegis Network has also issued a statement in this matter which is as follows — “As the issue is now resolved between Vivo and Ogilvy, we do not wish to provide any further comments. However, we stand by our earlier statement and reiterate that what we created is completely our original work, and we have always maintained this before the Hon’ble Court, as this is the fact. We are an agency of strong integrity, ethics and brilliant creative talent. We have absolutely no reason to resort to any kind of plagiarism, as we have no dearth of talent in our agency and have enough great work and awards that prove our worth.”

This was Dentsu Impact's earlier statement -