afaqs! news bureau

“Where there’s a driver, there can’t be alcohol,” says AB InBev, brewer of Corona and Budweiser in a new spot.

The cabins of its distribution trucks were painted to feature non-alcoholic beverages.

AB InBev, a multinational drink and brewing company, behind brands like Corona, Budweiser, and Stella Artois has repainted its trucks ferrying alcohol in Brazil - The cabins of the trucks will feature the logos on non-alcoholic beverages.

Called ‘Responsible Billboards’, Ambev, the Brazilian brewing company of Anheuser-Busch InBev is behind it and is executed by Africa, one of Brazil's biggest advertising agencies.

A major reason for the campaign’s launch is spelt out in the first three seconds of the ad: “Every year, more than 60 thousand people die in car accidents on our roads.”

The cabin of the repainted trucks features the message, “Where there’s a driver, there can’t be alcohol.”

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