afaqs! news bureau

Wit & Chai Group wins integrated marketing mandate for Raaya

The agency has been tasked with handling the overall marketing strategy and communication for the brand.

Wit & Chai Group, a Pune-based advertising agency, has bagged the marketing mandate for Raaya, a men’s ethnic apparel brand. Wit & Chai acquired the mandate in October 2023 after a multi-agency pitch.

Wit & Chai Group aims to increase awareness for Raaya and solidify its position as a premium men’s fashion house through online and offline campaigns.

“Wit & Chai made a solid pitch and we believe that a collaboration with them will open new avenues for our brand. Our objective is to distinguish Raaya as a brand that offers affordable luxury and to draw attention to our brilliant craftsmanship. We are sure that we are in good hands with Wit & Chai”, said Preshit Jain.

Adding to it, Nahush Gulawani, partner of Wit & Chai Group, said, “We are excited to work with a brand like Raaya that has such an interesting area of focus: men’s ethnic wear. We look forward to using our experience to enhance the brand image even further and do some great work with the Raaya team.”

Have news to share? Write to us