afaqs! news bureau

Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18

Xebec Communications, the Pune headquartered integrated marketing communications agency has bagged the Social Media mandate for Colors Marathi, the leading Marathi GEC. The mandate was won via a multi-agency pitch and the agency will be managing the Social media mandate for all the current programs and all the future launches

The agency will be driving user engagement, launching new shows and ensuring the increase in fan base for the channel.

On winning the mandate Kiran Bhat M.D and CEO said “Our fresh approach to the GEC Marathi space with strategy and creative for launch of new programs worked in our favour. At the end of the day social media is all about community building . Fans engage with the page as they feel the need to create more meaningful connections with the characters in their favourite serial , find and hear other fans with whom they can have conversations . our winning pitch was based on one simple insight- Fans love relatable content on social whether it is a video or a promo. We aim to keep it real.”

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