AxisMax Life delivers affordable, feature-rich health and term insurance plans for families in 2025

In 2025, Axis Max Life has become one of the reliable insurers when it comes to offering low-cost and wide-ranging health and term insurance plans to Indian families. As medical expenses are increasing and people have become more aware of the importance of financial security, they have tailored insurance policies that provide wide coverage and fit into long-term financial planning. With the ease of online application, customisable coverage, and a 99.65% claim settlement ratio, Axis Max Life Insurance is making it easier for everyone to feel confident about tomorrow.

Empowering Families with Comprehensive Term and Health Insurance Solutions

Axis Max Life Insurance is dedicated to providing different kinds of term and health insurance policies, such as:

1. Axis Max Life Smart Term Plan Plus

It is a term life insurance plan launched to offer flexibility and financial security to families.  Below are some features and benefits of this plan:

• Features and Benefits 

• It includes exclusive features, like maternity cover and Lifeline Plus for added protection.

• You can choose from 7 flexible coverage options to suit your specific financial needs.

• You get the advantage of choosing different add-ons like Accidental Death Cover, Critical Illness, and Disability Rider.

• It automatically modifies your life cover and ADB sum assured over time for the best coverage.

• In the event of unforeseen circumstances, you can protect your policy with the Waiver of Premium Plus Rider.

• It also provides a death benefit and additional protection features, like a special exit value of 200% of total premiums paid and an inbuilt terminal illness benefit. 

2. Axis Max Life Smart Secure Plus Plan

It is a term insurance that provides overall financial security for your family in case of untimely death. It is a customised plan that stands out for its maximum possible customisation, where policyholders can get benefits based on their individual specifications and life objectives.

• Features and Benefits 

• With the joint life option, you can secure your spouse under the same policy.

• Your family can receive the benefit in a lump sum, monthly income, or a combination of both.

• 40 specified critical illnesses are covered for added protection.

• Your life cover automatically increases with each policy anniversary.

• You can enhance your plan with Accident Cover, Critical Illness, and Disability Rider.

3. Axis Max Life Smart Total Elite Protection Plan

It is premium term insurance designed for those looking for high-value, comprehensive life insurance with upgraded benefits. Launched in 2025, it is one of the protection offerings of Axis Max Life’s suite that provides a high death benefit at reasonable premium rates. 

• Features and Benefits 

• This scheme has the InstaClaim Benefit, which enables instant and hassle-free claim settlement on intimation.

• You can choose different payout options, among lump sum, monthly income, or a combination. 

• You get a Special Exit Value, which means a special exit benefit starting from the 30th policy year.

• In case of disability or critical illness diagnosis, you can continue enjoying protection without paying future premiums.

• Your premium will be lower if you are a woman or a non-smoker.

4. Axis Max Life Saral Jeevan Bima

Axis Max Life Saral Jeevan Bima is designed to protect the financial future of the nominee or family members in the event of the life insured’s untimely demise. 

• Features and Benefits 

• You can choose coverage from ₹5 lakh to ₹25 lakh based on your protection needs.

• You can get covered as early as 18 years, with the maximum entry age capped at 65 years.

• Monthly, semi-annual, or annual premium payment options as per your convenience.

• You can select a term ranging from 5 to 40 years to match your long-term goals.

• This scheme comes with a 30-day grace period in case you miss a premium payment.

5. Critical Illness Plan

Axis Max Life Insurance Company offers critical illness policies where you can get the benefits of a lump sum payout upon the diagnosis of specified serious illnesses. Thus, it helps to cover treatment costs and other financial needs during an emergency.

Unlike traditional health insurance policies, Axis Max Life Insurance includes the Critical Illness Benefit as an optional add-on with its Smart Secure Plus Plan. In this plan, you can combine life cover and critical illness protection in one plan, which is both convenient and cost-effective.

Why is Axis Max Life Insurance One of the Leading Insurance Providers?

Axis Max Life Insurance Company is renowned for its customer-centric approach to providing unique services for its customers:

• High Claim Settlement Ratio: With a claim settlement ratio of 99.65% in FY 2023–24, the company ensures you get hassle-free claim processing and have peace of mind.

• Comprehensive Protection: Their term insurance plans cover life’s three major uncertainties: death, disease, and disability. 

You can also enhance the cover with optional critical illness riders that cover up to 64 critical illnesses, including cancer, heart attack, and kidney failure.

• Women-Centric Benefits: The Smart Term Plan Plus gives maternity cover for pregnancy complications in newborns for up to three years. 

Additionally, with the Lifeline Plus benefit, the coverage increases by up to 50% (or ₹50 lakh) for female policyholders in the event of a spouse’s death.

• Attractive Discounts: If you are a female policyholder, you can receive up to 27.75% savings, including a 15% discount and an additional 15% off the first-year premium for salaried women. Salaried individuals also get a 15% first-year discount.