TIVAPL Partners with Interactive Bees for website revamp

Tata International Vehicle Applications Private Ltd (TIVAPL), a wholly owned subsidiary of Tata International and a leading brand in trailers and truck bodies in India, has chosen Interactive Bees, a 360-degree branding and digital marketing agency, to revamp its website and create some video communications for the brand.

Holding a vision to be a complete solution provider in the trailers and transportation industry with a competitive advantage in cost, quality and delivery, TIVAPL aims to strengthen its online presence by enhancing user engagement, improving navigation, and aligning with its brand values and growth objectives. TIVAPL emerges as the first choice of trailer buyers throughout the country and Interactive Bees will create a seamless, intuitive platform that effectively showcases TIVAPL’s strengths and generates a positive user experience.

Their franchise initiative, REWIRE (Recycle With Respect), establishes RVSFs (Registered Vehicle Scrappage Facilities) across India through partnerships with entrepreneurs. These facilities ensure seamless, transparent, and policy-compliant processes for deregistering, depolluting, dismantling, and recycling end-of-life vehicles.

Monica Gupta, director, Interactive Bees, stated, “We are delighted to partner with TIVAPL, a Tata Group company, to create a seamless and effective digital presence for the brand. In today’s digital-first world, a website is not just a touchpoint, it’s the core of a brand’s visibility and credibility. By leveraging the latest technologies, we aim to future-proof TIVAPL’s online presence, making it discoverable even in emerging LLM (Large Language Model) powered searches. At Interactive Bees, our focus goes beyond design; it’s about crafting experiences that create lasting impact and strengthen the brand's connect with its audience.” Through this collaboration, TIVAPL seeks to build a dynamic online presence that connects with industry professionals and customers more effectively.