Following the first season’s digital performance, ITC’s Candyman Sourzzz has returned with ‘Soury Not Sorry – Season 2’, a digital content series hosted by comedian Sumukhi Suresh. Known for her observational style, Suresh will lead conversations with children and teenagers in a format designed to explore contemporary social dynamics through humour. The new season launched on June 28, 2025, via the brand’s official Instagram handle.
The series builds on the premise that young audiences value spaces where they can express themselves authentically. By turning everyday experiences and irritations into humorous commentary, the series aims to connect with Gen Z and Gen Alpha through relatable content.
Season 1 reportedly reached 105 million users, delivered 411 million impressions, and generated 37 million engagements across platforms, establishing the IP as a recurring property for the brand. Set in the context of intergenerational interactions, the show uses humour to reflect situations in which younger audiences may feel challenged by traditional expectations.
Commenting on the campaign, Anuj Bansal, vice president & head of marketing – confectionery, ITC Foods, said: “With Season 2 of Soury Not Sorry, our objective is to build on Candyman Sourzzz’s voice in content spaces that resonate with young consumers. The format continues to focus on individuality and cultural relevance, while introducing a sharper humour profile with Sumukhi Suresh as the host.”
Sumukhi Suresh added: “Soury Not Sorry offers a platform for younger voices through humour. I’m glad to be a part of a project that encourages expression in a creative and light-hearted way.”
With its focus on storytelling formats that combine entertainment and relevance, Soury Not Sorry – Season 2 is part of ITC Candyman’s wider efforts to build content-driven engagement among digitally native audiences.
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