adda52 refreshes its brand identity with ‘Game On’ tagline

adda52, a real-money poker platform, has unveiled its new tagline, “Game On”.  The new tagline reflects the mindset of poker players who value strategy, mental focus, and competition. Based on research, it highlights their interest in challenge, progress, and excitement.

The brand has introduced a new identity using Adda52’s red colour. The update aims to grow its poker community by combining digital and physical gameplay for a more engaging experience.

Speaking on the idea behind the refreshed identity, Joydeep Mukherjee, chief marketing officer at Deltatech Gaming, shared: “Game On, not only reflects who we are and what we stand for, but also the mindset and attitude of our players, ones who are strategic, self-assured and ambitious. With this positioning, we aim to inspire both seasoned and aspiring poker players, including entrepreneurs, working professionals, businessmen and the top minds of the country, to experience the game of poker with adda52. Our goal is to create a brand experience that embodies this ambition at every touchpoint and reinforces poker as a pursuit of skill, purpose, and identity. We’re building not just recall, but relevance.”

To develop its new tagline and the design refresh, adda52 collaborated with And And Brand Partners, a creative agency. Rajesh Minocha, co-founder at And And Brand Partners, stated: “‘Game On’ reflects the evolving spirit of poker, one that values skill over luck, strategy over uncertainty, and challenges over complacency. This tagline represents a new era where poker is acknowledged as a game of intellect and discipline, making it more accessible and aspirational for the next generation of players.”