Birla Tyre reveals new logo and website in brand overhaul

Birla Tyre has launched a new brand identity with an updated logo and redesigned website, marking its shift under new promoters Himadri Speciality Chemical and Dalmia Refractories.

Birla Tyre’s new identity includes a custom wordmark to indicate speed and motion, along with a tiger symbol representing strength and agility. The blue and orange colour scheme reflects the brand’s updated positioning and focus on the mobility sector.

Speaking on the occasion, a company spokesperson said: “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress. Our new logo encapsulates the essence of Birla Tyre, which is founded on three fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, and an unwavering commitment to continuous innovation. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”

The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand recall and connecting with both new-age and legacy customers.