Chinese Wok, a Desi Chinese brand, marks 10 years since its launch in 2015. The brand has strengthened its position in India’s QSR market by focusing on menu updates, new store formats, and regional growth. Recently, it entered East India with multiple stores in Kolkata and is now expanding into Tier 2 and Tier 3 cities while growing its metro presence.
“This milestone isn’t just about numbers, it’s about proving that a home-grown brand, built on cultural insight and quality obsession, can lead the way in India’s competitive QSR landscape and set benchmarks for Indian QSR brands globally. The next decade will be about redefining Desi Chinese for every corner of India and beyond,” said Aayush Madhusudan Agrawal, founder and director, Lenexis Foodworks.
To mark its 10-year anniversary, the company has launched a special emblem. The new visual identity will appear across stores, packaging, and digital platforms during the campaign.
Additionally, Chinese Wok has launched 10 consumer-focused activations, including limited-edition offers, food films, social media contests, and in-store events under the theme “Celebrating 10 Woktastic Years”.
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