Dabur enters nutraceutical category with Siens

Dabur India has announced the launch of Siens by Dabur— a direct-to-consumer supplement brand that marks the company’s strategic entry into the digitally native wellness space. Pronounced “Science”, Siens is based on formulations using clinically studied ingredients and backed by Dabur’s 141 years of experience. The range is available on major e-commerce platforms, including DaburShop.

cKey products include Marine Collagen, 3-in-1 Hair, Skin & Nails Gummies, multivitamins for men and women, Omega-3 softgels, and a daily pre & probiotic. 

All Siens products are manufactured using ingredients sourced from globally reputed suppliers and produced in facilities certified for GMP, ISO, and HACCP standards. Each product is developed using research-backed ingredients with functional benefits. Siens is growing online, attracting consumers who look for effective, clean, and clearly communicated formulations. 

Commenting on the launch, Dabur India head– customer marketing Pratyush Gupta said: “Siens is a future-ready wellness brand born out of Dabur’s legacy of trust and our deep understanding of evolving consumer expectations. Wellness today is no longer about vague promises — it’s about precision, evidence, and experience. That’s what Siens delivers.”