iD Fresh launches flavoured parotas

iD Fresh Food, India’s leading and most loved consumer fresh food brand, has announced the launch of its all-new innovative and quirky flavoured Parota range. With this launch, iD becomes the first brand in the ready-to-cook space to introduce flavoured parotas - bringing a flavourful, clean-label and authentic experience to the modern Indian kitchen. 

The new range features three distinctive variants - Peri-Peri Parota, Chilli Parota, and Italian Herb Parota - each designed to elevate the everyday meal experience. The Peri-Peri Parota is infused with fiery peri-peri seasoning, giving it a vibrant red hue and bold, zesty kick perfect for spice lovers. The Chilli Parota is seasoned with green chilli, offering a sharper, more intense heat. The Italian Herb Parota adds a global twist with aromatic notes of thyme, basil, and oregano, reimagining the traditional Indian flatbread through an international lens.

In addition to the flavoured parotas, iD is also launching a new ready-to-cook version of South India’s iconic string parota, the Nool Parota. This product brings the thin, delicate strands and flaky layers of the street-style classic to home kitchens in a convenient, fresh format.

This new range caters to the evolving palate of discerning consumers, those who seek authenticity, variety, and a touch of excitement in everyday meals.

Commenting on the launch, PC Musthafa, CEO and chairman of iD Fresh Food, said, “At iD, we believe that innovation rooted in tradition is the future of food. With our new flavoured parotas, we’re making a classic Indian favourite more exciting, accessible, and relevant for today's diverse palates. This launch is a natural extension of our ethos - taking simple, authentic foods and transforming them with thoughtfulness and creativity.”

Rajat Diwaker, CEO – India, iD Fresh Food, added, “The demand for flavour-forward, convenient meal options is on the rise. Our new range is designed for those who want more from their daily meals - more taste, more convenience, and more choice. As the first to market with this offering, we’re proud to continue leading innovation in India’s ready-to-cook segment.”

The flavoured parota range will be available across major markets including Mumbai, Bangalore, Chennai, Pune, Delhi, Hyderabad, and key cities in Andhra Pradesh through Quick Commerce platforms, modern trade and general trade outlets. The Nool Parota will be initially launched in Chennai, Bangalore, and Hyderabad, bringing the taste of authentic street-style parota to every home.

By expanding its flagship parota portfolio, iD continues to champion the cause of preserving India’s culinary heritage while adapting it to the needs of today’s fast-paced lifestyles. This launch underscores the brand’s commitment to delivering authenticity, innovation, and convenience - hallmarks of its journey to becoming one of India’s most trusted food pioneers.