Réal enters cocktail mixer category with ‘Réal Cheers’

Réal, the packaged fruit juice brand from Dabur India, has expanded its portfolio with the launch of ‘Réal Cheers’—a premium range of cocktail mixers that builds on its legacy of quality and taste.

The Réal Cheers range includes four variants — Jamuntini, Green Apple, Mojito, Tonic Water, and Ginger Ale — in bold packaging with caricatures. Each mixer is made with selected ingredients to offer a balanced flavour. The range aims to offer a convenient option for cocktail mixing.

Commenting on the launch, Mayank Kumar, vice president-marketing, Dabur India said, "At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. With this launch, Réal continues to strengthen its position in the beverage category. The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers particularly millennials and Gen Z."

The brand has also unveiled a new campaign, highlighting how Réal is strengthening its portfolio and bringing its expertise in high-quality beverages to the world of cocktails.

“With launch of Réal Cheers, we are excited to bring our signature quality and taste expertise to the world of cocktail mixers. Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provide the perfect blend of convenience, quality and taste to elevate your cocktails.” Monisha Prasher, G.M. marketing- foods, Dabur India said.

Réal Cheers mixers are available in 250ml cans. Jamuntini and Green Apple Mojito are priced at Rs. 99, while Ginger Ale and Tonic Water are priced at ₹65. The cans are available on major quick commerce platforms such as Zepto, Swiggy Instamart, Big Basket, and Blinkit, and will be available in retail stores soon.