Rashmika Mandanna launches fragrance brand ‘Dear Diary’

Actor Rashmika Mandanna has announced the launch of her fragrance brand, Dear Diary. Inspired by personal experiences and memories, the brand introduces a line of perfumes intended to reflect different facets of identity and emotion through scent.

Dear Diary draws its name from Mandanna’s previously released digital series and translates elements of that narrative into a fragrance collection. According to the actor, scents have played a role in preserving memories and moments from her life, which influenced the development of the brand.

The debut collection includes fragrances named National Crush, Irreplaceable, and Controversial, each linked to specific events or themes from Mandanna’s personal journey. The brand incorporates ingredients such as pink lotus, jasmine, sugarcane, lychee, and passionfruit—aiming to balance Indian roots with a contemporary approach.

The project has been developed in partnership with The PCA Companies, a global brand accelerator known for its work in the beauty and fragrance sector. PCA has supported Dear Diary with product development, digital marketing, and international distribution.

Mandanna has been involved in multiple aspects of the brand’s development, from creative direction to scent formulation. The company positions Dear Diary as a personal, identity-driven offering in a competitive and trend-led fragrance market.

The company stated that the brand aims to offer products that reflect personal expression and storytelling through scent.